Final Logo – Designed in Illustrator
Topic:
With the recent widespread popularity of K-pop around the world comes a much larger demographic of people bulk purchasing multiple copies of the same albums solely for its benefits. This leaves fans with very little options of ways to properly dispose of these large amounts of extra albums. The album being the ticket to benefits, such as exclusive photocards and fan-signs, leaves fans, especially collectors, with very little choice but to give in and purchase more than one set of albums per comeback. Because of this, fans are feeling burnt and stressed out over the excessive amounts of leftover albums they end up having to deal with during the aftermath of their purchases, often dumping off large sums of boxes and leaving them there, creating extra an unnecessary amounts of waste.
Project Thesis:
My goal was to compose a campaign that encourages the reuse of different elements within a K-pop album. I wanted this campaign to motivate people to be creative in ways that are especially personal to them by creating an interactive space geared towards the donation of any unwanted albums by hosting in person events for others to give, receive, and reuse if desired.
Project Research – Initial Moodboard:
Initial Logo Sketches:
Interactive Design
Instagram Social Media Page / Photoshop / 3.6 x 3.6 in / Spring 2024
This page shared the variety of different ways people can reuse their albums and encourage others to share/post their creations. The page would also be used to post about upcoming hosted event for people to come and donate, exchange, or spend time making their own creations with other fans.
Mock-up:
Individual Post Designs:
Environmental Designs
Event Poster / Photoshop / 18 x 24 in / Spring 2024 – Event Flyers / Photoshop / 8.5 x 11 in / Spring 2024
This environmental piece would be displayed out in public in order to let others know about nearby events being hosted soon, and allows for people to link back to the social media page for further information.
Newsletter / Illustrator / 600 x 2500 px / Spring 2024
A monthly newsletter sent out to inform people about the brand, list dates for all the upcoming events being hosted throughout the month, share information about giveaways, prizes, polls, etc
Tote Bag / Illustrator / Spring 2024
A tote bag that advertises the brand for others to use when carrying albums to and from events, or just for normal everyday use in order to get the word out.
Takeaway Design
Washi Tape / Illustrator / 185 x 18.22 mm / Spring 2024
This was the main takeaway for the event that contains a design with the brands name/logo.
Original Design:
Mock-up:
Self-Made Collage Examples
Made using cardstock paper, ripped pages from extra k-pop albums, and glue.
